As a travel content writer, here are my predictions for the 6 destinations to watch in 2024. These are all based on my decade-long experience in the travel industry and my observations over the last 12 months. The places definitely aren’t scraped from other content out there. That’s just not my style. So, here’s my […]
As a travel copywriter, I’m not against generative AI. Quite the opposite, in fact. Tools like ChatGPT are definitely useful for copy and content writing. I’ve been using them since they first came out, and here’s my experience of when to use ChatGPT for writing. Table of contents For research Instead of spending hours researching […]
Did you know the New York Times filed a lawsuit against OpenAI for plagiarism? ChatGPT had copied their content nearly word for word – it changed just one or two adjectives to make it look ‘original’. Now you may think this is an extreme example, but it actually happens a lot. And guess what? If […]
Here you’ll find a description of a Japan tour for adventure travellers. Customer type: adventure travellers and digital nomads Typically millennials Want adventure and cultural immersion Prefer authentic experiences Don’t read too much, prefer visuals Use instagram and possibly TikTok One-of-a-kind experiences in the Land of the Rising Sun Lose yourself among Tokyo’s bustling streets, […]
Here you’ll find a description of a tour of Japan for baby boomers. Customer type: Baby boomers Typically have more disposable income Interested in ticking places off the bucket list They care about comfort, but not necessarily luxury They prefer to read a printed version of their detailed itinerary Facts and details are important They […]
Here you’ll find a description of a luxury tour of Japan. Customer type: Discerning, high-end, luxury travellers Want every last detail taken care of to the highest standards Like to feel sophisticated and high-end Stay in 5-star accommodation and fly in business or first class Not big on social media Read Condé Nast Traveler Want […]
In this post, I’ll share 7 tips I’ve learned over my years as a travel copywriter about writing unique content. Becasue after 30+ years of the internet, is anything ‘unique’ these days? That’s especially true for something like travel copywriting. Articles about destinations are all too common, meaning you struggle to come up with unique […]