Travel copywriting samples
Picture of Jay Harlow

Jay Harlow

Travel Copywriter

Here you’ll find a description of a tour of Japan for baby boomers.

Customer type: Baby boomers

  • Typically have more disposable income
  • Interested in ticking places off the bucket list
  • They care about comfort, but not necessarily luxury
  • They prefer to read a printed version of their detailed itinerary
  • Facts and details are important
  • They like showing photos to family and friends
  • They use Facebook, but are not too techy

Venture to Japan’s must-see attractions

Jet off to the Land of the Rising Sun and catch a glimpse of the country’s most iconic sights. This essential journey through Tokyo, Kyoto, and Osaka boasts all the Japanese experiences you’re craving and more. One thing’s for sure: you’ll depart with memories you’ll be talking about for years to come.

Bucket-list Japan

Your journey gets underway in Tokyo, Japan’s beloved capital. Join your local guide and venture to the city’s top sights, including the world-famous Shibuya Crossing. Get your camera ready as you join the 2,500 Tokyoites who shuffle over the crossing each minute. Close by, the Meiji Shrine is another unmissable attraction. Boasting traditional Japanese architecture, this religious site pays tribute to one of the country’s most important emperors. In the evening, join a sumo wrestler for dinner with a twist.

No visit to Japan is complete without riding a bullet train. Known locally as the Shinkansen, get ready for a lightning-fast ride to Kyoto. Here, in the country’s former capital, tickle your inner zen as you meditate with Buddhist monks and take snaps of this city’s majestic temples. In stark contrast to the ultra-modern bullet train, a night at a ryokan is another uniquely Japanese experience you can’t afford to miss. The relaxing onsen hot bath is the perfect way to unwind after a busy day’s sightseeing.

The last stop on your itinerary is Osaka, affectionately known as Japan’s Kitchen. The country’s second-largest city is renowned for its gastronomy and bustling shopping lanes. Take a bite out of the best street food Japan has to offer, from sizzling Takoyaki to savoury Okonomiyaki.

See how I adapted this tour description for different audiences:

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