Travel copywriting services

Let’s face it. Stripped to its bones, every travel business offers basically the same thing: a seat on a plane, a room in a hotel, a tour guide, and some form of customer support. It’s all the same. What makes the difference is your brand experience and it’s your copywriting that communicates that to your customer. Great copy explains why you’re better and proves what makes your service different. Without effective copywriting, you could easily drown in what’s honestly one of the most saturated industries out there. A dedicated travel copywriter helps you stand out in that crowded space.

It really depends on what you need. A simple web page starts from $199, but prices vary based on the scope of work, word count, and research needed. I offer packages for everything from blog posts to brochures, and you can pay in USD, GBP, EUR, or AUD – whatever works for you. Contact me to tell me what you need and I’ll give you a tailored quote with two pricing options.

You absolutely can use AI, but here’s the thing – it sounds robotic and your customers can 100% tell. You also often end up wasting hours prompting and editing to get something that sounds halfway decent. AI facts can be wildly inaccurate too, and there’s a real risk of plagiarism issues down the line. Plus, so many travel companies are using the exact same AI tools (looking at you ChatGPT) which means everyone’s content starts to sound identical. If you want to stand out—and you need to in a business industry like ours—human-written copy is still the way to go.

Travel companies that want authentic and trust-gaining content that’s different enough that it doesn’t get drowned out in the saturated market—that’s who. If you’re trying to sell unique experiences and don’t want to blend in with generic, boring content that sounds like everyone else, using a human travel copywriter makes sense. It comes down to whether you care about the quality and authenticity of your content. If you do, use a professional. If you just need some words on a page that are nothing special, you could use AI.

My travel brochure writing services start by understanding your brand voice and target audience. Then I map out the content section by section, sticking to character limits (crucial for print materials!). I focus on using color in the language – not just describing what people can see but how they’ll feel when they experience it. The key is making sure it doesn’t sound generic – each page should showcase what makes your offerings special, whether that’s a hotel, destination, tour, or package. The writing needs to work with the design elements too, so I often liaise with designers to make sure everything flows together. Then, crucially, a thorough proofreading process so no costly errors get printed. That’s essential.

First, ditch the clichés. Your readers are immune to phrases like “vibrant streets”, “lush jungles” and “bustling market”. Use more authentic phrases, like “India’s spice-scented streets”, “Jamaica’s mangrove-tangled shores”, and “the lively chatter of Madrid’s market”. This kind of imagery is so much more powerful than generic adjectives. Good travel copy is written for a specific traveler type – a luxury-seeking baby boomer needs different language than a budget-conscious student. Then, if you can swap out the destination name and the copy, it still makes sense; it’s too generic. That’s why deep research is essential – I need to know what makes that specific experience or destination special, and then communicate it in a way that speaks directly to your ideal customer.

Absolutely. I work 100% remotely providing services in American English, tailored specifically to American traveler types and preferences. I accept USD payments and am available throughout the US working day. You’ll pay me as a company (LLC), so everything’s nice and straightforward from a business perspective.

Yes, I can write in British English for a UK audience or use more neutral English for a broader European audience with fewer idioms and region-specific references. I accept both GBP and EUR payments, and I’m available from late morning until the close of business European time. You’ll pay me as a registered company, keeping everything above board.

Definitely! I work with companies worldwide, offering a completely remote service. I’m available for calls with Australia in the morning between 8am and 10am Australian time, and I respond quickly to emails. I accept AUD payments, and you’ll pay me as a registered company.

I’m originally from the UK but am now based in the Americas as an expat/digital nomad. My business is registered as both an LLC in the US and an LTD company in the UK, so I can work with clients globally while maintaining proper business structures in both regions.

I worked for Flight Center Travel Group in the UK for 8 years, selling all kinds of travel products to different types of travelers – everything from luxury getaways to business travel. I sold hotels, tours, cruises, car rentals, safaris – you name it. Our main competitors were OTAs. After that, I moved to a small tailor-made travel company selling luxury custom tours of Latin America, Asia, and Europe.

Those 10 years in front-line travel sales meant I spoke directly with all customer types – so I know exactly who they are and what they want to hear. This translates into amazing copy. It also means I understand and have worked with different kinds of travel businesses, from tour operators to hotels, DMCs, and airlines. I get you, which makes me easy to work with.

When the COVID-19 pandemic hit, I took redundancy and learned copywriting and SEO. Then in 2022, with travel bouncing back, I started copywriting for a major OTA, writing everything from web copy to product descriptions, ads, and destination guides.

Yes, I’ve written everything from dreamy room descriptions that make guests want to book right now, to engaging website copy that shows off what makes your place special. Whether you’re running a little B&B or a sublime five-star resort, I’ll help you tell your story in a way that connects with guests and gets those bookings flowing. Check out our hotel copywriting services for more details.

Yes and no. Copywriting persuades people to take action – book a trip, sign up, etc. It’s short, direct, and focused on conversion. Content writing informs and educates – think destination guides or travel tips. It’s longer and builds trust rather than pushing for immediate sales. Both need to engage readers and reflect your brand, but they serve different purposes in your marketing. I do offer travel content writing services too, so we can help with both!